It’s been a busy year at NTA, and our partner event at Rushton Hall was a great opportunity to show just how much has been happening behind the scenes.
With over 60 partners joining us on Tuesday, 20th October, we had plenty to share, from new hardware and services to in-house developments, but what really stood out was our partners’ reaction and how keen they were to see everything in action.
A busy morning with plenty to talk about
The morning started with a chance for everyone to network and catch up before the presentations began. Set in a beautiful Grade One listed, 16th-century venue, it was a perfect setting to bring everyone together.
The morning presentation covered a lot, particularly our latest AI developments. In the last 10 months alone, we have introduced well over 350 new services and improvements to the MobeX Suite and Ntalk platform. There is even more on the way over the next coming months to keep an eye out for.
One of the biggest talking points was AgenteX, our new portfolio of AI products including receptionists, experts and assistants. Developed in-house and integrated into our core platform, these can perform warm transfers, send transcripts and recordings, and provide access to an intelligent knowledge base.
What made the response particularly encouraging was hearing that some of our partners’ customers had already been asking for similar solutions. Now, partners can offer this through NTA, so it’s great that we could fulfil their requirements.
We also did a live demonstration of our new AI Speech Analytics service. During the break, partners were invited to call in and ask one of our AI agents questions. We then showed everyone how the Speech Analytics platform could be used to look back at those calls to analyse them and explore the information they contained.
Everyone was impressed by what it could do, the speed it could do it in and a few of the examples got some laughs too! Live demos can always go one way or the other, so it was great to see it all work so well and get such a good reaction from everyone.
From presentations to getting hands-on
It didn’t take long for the interest to turn into action. After the conference, our one-to-one workshops were very busy, with partners keen to see live demonstrations of the new services and find out how they could offer them to their own customers.
The new launches certainly gave everyone plenty to talk about. Partners had the chance to get hands-on with the G70 Enterprise Pro handset, which is now part of our brandable hardware range. This means our white-labelled partners can have their own name and logo applied, allowing them to offer the handset under their own brand. We even had orders placed on the day itself and in the days that followed.
There was also plenty of interest in SecureX, our new Dark Web Monitoring service, with partners keen to find out how they could get set up and start offering it to their own customers. The portal can also be branded to match their business, making it another great addition to our white-labelled offering.
More than just business
There was plenty of fun to be had too! Alongside the workshops, partners could put their skills to the test on the golf simulator, from the avid golfers to those who were perhaps a little less experienced. Others headed out onto the lawn for some Laser Clay Shooting, which proved to be highly entertaining and great fun.
We love to mix business with pleasure because it’s all about having a laugh, building relationships and connecting with one another.
After a full day, we moved into the evening with drinks, a three-course dinner and our partner awards ceremony. We recognised achievements across several categories, including Hardware Sales Leader, Top Ported In Performer, MobeX Deployment and Best Service Provider.
The awards were a real highlight. Two partners were close to tears because they were so pleased with what they had achieved!
Some of our partners have been attending our events for over 10 years, both in the UK and abroad. Over that time, both for the team at NTA aswell as our partners, relationships have been built that go well beyond business and it’s always lovely to see. Even partners who are newer to NTA are made to feel welcome and seeing everyone enjoying themselves is what makes these events so worthwhile.
The evening carried on with games night, an all-inclusive bar and plenty of laughter and conversation late into the night.
Until next time!
Our partners have thanked us for putting on the event, but we want to thank every one of them for travelling from far and wide to join us and helping make it so memorable.
As always, we can’t wait for the next one! Who knows how many more developments and new services we will have introduced by then…
